Kerastase Genesis

Hair-fall getting you down?

You’re not alone.

Turns out it’s extremely common. Seven in ten women suffer from hair-fall or loss at some time in their life. In many cases, breakage from everyday brushing, frequent washing and heat-styling can be to blame. While lifestyle stressors such as pregnancy and diet can also weaken hair.

There are two reasons why hair-fall happens. Either it’s a reaction to external aggressors, or it’s a progressive process linked to a weakened bulb at the root.

Whether your locks are your crowning glory or your comfort blanket, hair-fall can leave us feeling embarrassed, anxious and sad. Not to mention endlessly searching for a solution that can transform everything overnight.

So, when does everyday hair-fall go from a few strands in your hairbrush to something you should pay attention to?

“Typically, we lose between 40 to 100 strands of hair per day. This is nothing to worry about because our hair is constantly renewing. On the other hand, if your hair is fragile, actions like frequent brushing or friction from a towel can make it even more sensitive. Elastic bands can cause damage too.”

Solution

Enter Kérastase, purveyor of luxury, professional-quality haircare, with its dual-action solution. Providing more fibre strength and hair resilience for weakened hair that is prone to falling due to breakage. Kérastase has curated a specially formulated range of shampoos, conditioners and at-home treatments (including a restorative mask, serum and heat styling spray) that work alongside advanced in-salon treatments.

Kerastase Genesis is the first range to treat both kinds of hair-fall, at the root and from fibre breakage. For all women, in all lifestyles, with all degree of hair fall. A collection of 10 products supercharged with the most potent complex to answer your hair-fall needs.

The Genesis range has just launched here in Australia. Launching earlier this year overseas, it’s already getting rave five-star reviews from fans who have added it to their regular haircare routine.

In product tests, not only did the Genesis range improve fibre strength and hair resilience, but it reduced hair-fall due to breakage by 84% meaning women can be free to face the challenges of modern life with confidence again.

The fresh citrusy aroma of sun-ripened bergamot, aromatic herbs and a hint of rose is fast becoming one of our favourites.

Meet the Kerastase Genesis Family

The Kerastase Genesis range is fortified with a potent anti-fall complex to intensely nourish the hair fibre including ginger root, aminexil 1.5% and a plant extract called edelweiss. The range preserves healthy scalp circulation and works to shield and hydrate the hair from everyday stress – especially during harsh autumn and winter weather – which can weaken the hair.

Genesis Bain Nutri-Fortifiant provides intense nourishment while cleansing for thick, dry hair.
Genesis Bain Hydra-Fortifiant promotes anti-oiliness action on fine, normal or oily hair.
To lock in moisture that can make hair more resistant to breaking off mid-shaft, complement your shampoo with a fortifying anti-fall hair conditioner, which comes as a thick-hair mask – Kérastase Genesis Masque Reconstituant
– or a fine-hair solution, called Kérastase Genesis Fondant Renforçateur.
Your at-home beauty routine doesn’t need to stop at the shower. Preventing hair-fall from everyday styling damage has also never been easier. Genesis Defense Thermique Treatment spray was specifically formulated for heat protection up to 220° on blow-drying and styling tools.
As many of us know, hair-fall can also increase at times of particularly high stress, post-pregnancy, hormonal changes and medications. Genesis Ampoules Cure Anti-Chute Fortifiantes is an intense treatment that works to reduce the appearance of falling hair during more testing times, helping you to bounce back stronger with fuller, thicker strands.
Genesis Serum Anti-Chute Fortifiant was formulated as an every day use product with vitamin B, caffeine and arginine in a powerful formulation to strengthen and boost your natural hair resilience for a tougher defence against everyday hair-fall.

Kérastase knows that great hair begins at the salon. The at-home remedies are designed to be used in combination with a restorative four-step anti-fall salon protocol. To kickstart your Genesis journey, book in for a consultation so you can achieve thicker, fuller hair.

Available in 30 combinations. The Kerastase Genesis Fusio-Dose is a bespoke treatment created to target two of your top hair concerns at once. Not only will it help to reduce hair-fall due to breakage, but you can then choose to boost shine, strengthen, nourish or control frizz to complete the ultimate tailored treat.