Genesis Bain Hydra-Fortifiant Shampoo


  • Effective anti-breakage, oil-control shampoo
  • Ultra-clarifying, removing sebum and pollution particles from scalp and lengths
  • Boosts hair resistance with breakage reduced by 80.9%*
  • Achieves immediate hydration and softness
  • Adds volume and plumps hair fibre when used with Genesis Renforcateur Conditioner**
  • Enriched with Ginger Root and Edelweiss Native Cells to provide antioxidant power against external aggressors and extreme conditions
  • Suitable for normal-to-oily hair
  • 250ml

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, after 1 application

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    Genesis Bain Hydra-Fortifiant Shampoo is an oil-control shampoo for weakened hair, prone to breakage. Reinforcing hair fibre to prevent hair-fall when brushing. Gently removes sebum for effective oil-control for healthy roots and lengths.

    Deliver hair the ultimate in anti-breakage protection with the Genesis Hydra-Fortifiant Shampoo. This strengthening shampoo reinforces the fibre to reduce hair-fall caused by breakage when brushing. Simultaneously clarifying the scalp to remove sebum for fresh, healthy results. Formulated as a ultra-delicate shampoo for oily, damaged hair, this product cleanses strands from root-to-tip. Removing impurities while maintaining a lightweight, hydrated finish. Enhance hair’s resilience with a powerful combination of Edelweiss Native Cells and Ginger Root, reducing the risk of hair-fall for a fortified, stronger result.

    How to Apply:

    STEP 1: Let water run through hair to ensure lengths are all wet, then remove excess water

    STEP 2: Apply a dollar coin-sized portion of strengthening shampoo to hair

    STEP 3: Add water and emulsify the product with a focus on massaging into the 5 key points of your scalp

    STEP 4: Rinse thoroughly with water then add a second dollar coin-sized portion of shampoo to hair

    STEP 5: Repeat by adding water and use the added-foam of the second lather to cleanse lengths from root-to-tip

    STEP 6: Thoroughly rinse product out of hair and follow with the use of the Genesis Renforcateur Conditioner

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